Business the Amazon.com Way: Secrets of the World's Most Astonishing Web Business (Big Shots Series)
Author: Rebecca Saunders
Having toppled the bookselling giants on-line, Jeff Bezos is now leading Amazon.com its list, not to mention a makeover for the web's most recognisable site, is Amazon pushing its luck or positioning for the future of e-commerce? The so-called 'market correction' has questioned the future of e-retailing, but for Amazon the future is still bright.
Now completely updated for this new edition, Business the Amazon.com Way shows how Jeff Bezos is leading Amazon into the harvesting phase, promising a great ride for investors, a great experience for shoppers and a model for entrepreneurs and business leaders everywhere.
First Course in Database Systems
Author: Jeffrey D Ullman
Written by well-known computer scientists, this accessible and succinct introduction to database systems focuses on database design and use. It provides in-depth coverage of databases from the point of view of the database designer, user, and application programmer. The authors provide an overview of important programming systems (e.g., SQL, JDBC, PSM, CLI, PHP, XQuery, etc.) and the intellectual framework to put them into context. For software engineers, database engineers, and programmers.
Designed for a one-semester advanced-undergraduate or beginning- graduate course introducing database design, programming, and other aspects that will be elaborated in further courses for computer- science students. Assumes a sophomore-level knowledge of data structures, algorithms, discrete math, software systems and engineering, and programming languages. Support is available on the World Wide Web. Annotation c. by Book News, Inc., Portland, Or.
Table of Contents:
|1||The Worlds of Database Systems||1|
|3||The Relational Data Model||85|
|4||Operations in the Relational Model||173|
|5||The Database Language SQL||243|
|6||Constraints and Triggers in SQL||327|
|7||System Aspects of SQL||361|
|8||Object-Oriented Query Languages||411|