Sunday, December 28, 2008

Marketing to the Social Web or Excel 2003 Formulas

Marketing to the Social Web: How Digital Customer Communities Build Your Business

Author: Larry Weber

Praise for Marketing to the Social Web

"Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities."
-Mark Fuller, Chairman, Monitor Group

"Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril."
-George F. Colony, CEO, Forrester Research, Inc.

"Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them."
-David Kenny, Chairman and Chief Executive Officer, Digitas Inc.

"Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived."
-Jeff Taylor, CEO, Eons and Founder of

"Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas."
-Steve Harris, Vice President, Global Communications, General Motors Corporation

"As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand."
-NicholasNegroponte, Chairman, One Laptop per Child

Interesting book: Andrew Jackson or Blue Rage Black Redemption

Excel 2003 Formulas

Author: John Walkenbach

Everything you need to know about

• Mastering operators, error values, naming techniques, and absolute versus relative references

• Debugging formulas and using the auditing tools

• Importing and exporting XML files and mapping the data to specific cells

• Using Excel 2003’s rights management feature

• Working magic with array formulas

• Developing custom formulas to produce the results you need

Here’s the formula for Excel excellence

Formulas are the lifeblood of spreadsheets, and no one can bring a spreadsheet to life like John Walkenbach. In this detailed reference guide, he delves deeply into understanding, creating, and applying formulas in everything from basic workbooks to charts, pivot tables, and more advanced Excel applications. He examines financial formulas, explores the many options made possible with array formulas, teaches you to develop custom worksheet functions with VBA, and much more. Once again, "Mr. Spreadsheet" will astound you with the breadth and depth of Excel’s capacity.

CD-ROM Includes

• Trial version of the author’s award-winning Power Utility Pak 5

• More than 90 sample workbooks illustrating key formula concepts

Table of Contents:
Pt. IBasic Information
Ch. 1Excel in a Nutshell3
Ch. 2Basic Facts about Formulas29
Ch. 3Working with Names55
Pt. IIUsing Functions in Your Formulas
Ch. 4Introducing Worksheet Functions95
Ch. 5Manipulating Text111
Ch. 6Working with Dates and Times135
Ch. 7Counting and Summing Techniques175
Ch. 8Using Lookup Functions207
Ch. 9Databases and Lists233
Ch. 10Miscellaneous Calculations267
Pt. IIIFinancial Formulas
Ch. 11Introducing Financial Formulas293
Ch. 12Discounting and Depreciation Financial Functions333
Ch. 13Advanced Uses of Financial Functions and Formulas357
Pt. IVArray Formulas
Ch. 14Introducing Arrays383
Ch. 15Performing Magic with Array Formulas405
Pt. VMiscellaneous Formula Techniques
Ch. 16Intentional Circular References433
Ch. 17Charting Techniques449
Ch. 18Pivot Tables497
Ch. 19Conditional Formatting and Data Validation521
Ch. 20Creating Megaformulas547
Ch. 21Tools and Methods for Debugging Formulas569
Pt. VIDeveloping Custom Worksheet Functions
Ch. 22Introducing VBA597
Ch. 23Function Procedure Basics609
Ch. 24VBA Programming Concepts629
Ch. 25VBA Custom Function Examples663
App. A: Working with Imported 1-2-3 Files709
App. B: Excel Function Reference717
App. C: Using Custom Number Formats735
App. D: Additional Excel Resources761
App. E: What's on the CD-ROM769
End-User License Agreement829

No comments:

Post a Comment