Marketing to the Social Web: How Digital Customer Communities Build Your Business
Author: Larry Weber
Praise for Marketing to the Social Web
"Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities."
-Mark Fuller, Chairman, Monitor Group
"Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril."
-George F. Colony, CEO, Forrester Research, Inc.
"Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them."
-David Kenny, Chairman and Chief Executive Officer, Digitas Inc.
"Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived."
-Jeff Taylor, CEO, Eons and Founder of Monster.com
"Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas."
-Steve Harris, Vice President, Global Communications, General Motors Corporation
"As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand."
-NicholasNegroponte, Chairman, One Laptop per Child
Interesting book: Andrew Jackson or Blue Rage Black Redemption
Excel 2003 Formulas
Author: John Walkenbach
Everything you need to know about
• Mastering operators, error values, naming techniques, and absolute versus relative references
• Debugging formulas and using the auditing tools
• Importing and exporting XML files and mapping the data to specific cells
• Using Excel 2003s rights management feature
• Working magic with array formulas
• Developing custom formulas to produce the results you need
Heres the formula for Excel excellence
Formulas are the lifeblood of spreadsheets, and no one can bring a spreadsheet to life like John Walkenbach. In this detailed reference guide, he delves deeply into understanding, creating, and applying formulas in everything from basic workbooks to charts, pivot tables, and more advanced Excel applications. He examines financial formulas, explores the many options made possible with array formulas, teaches you to develop custom worksheet functions with VBA, and much more. Once again, "Mr. Spreadsheet" will astound you with the breadth and depth of Excels capacity.
• Trial version of the authors award-winning Power Utility Pak 5
• More than 90 sample workbooks illustrating key formula concepts
Table of Contents:
|Pt. I||Basic Information|
|Ch. 1||Excel in a Nutshell||3|
|Ch. 2||Basic Facts about Formulas||29|
|Ch. 3||Working with Names||55|
|Pt. II||Using Functions in Your Formulas|
|Ch. 4||Introducing Worksheet Functions||95|
|Ch. 5||Manipulating Text||111|
|Ch. 6||Working with Dates and Times||135|
|Ch. 7||Counting and Summing Techniques||175|
|Ch. 8||Using Lookup Functions||207|
|Ch. 9||Databases and Lists||233|
|Ch. 10||Miscellaneous Calculations||267|
|Pt. III||Financial Formulas|
|Ch. 11||Introducing Financial Formulas||293|
|Ch. 12||Discounting and Depreciation Financial Functions||333|
|Ch. 13||Advanced Uses of Financial Functions and Formulas||357|
|Pt. IV||Array Formulas|
|Ch. 14||Introducing Arrays||383|
|Ch. 15||Performing Magic with Array Formulas||405|
|Pt. V||Miscellaneous Formula Techniques|
|Ch. 16||Intentional Circular References||433|
|Ch. 17||Charting Techniques||449|
|Ch. 18||Pivot Tables||497|
|Ch. 19||Conditional Formatting and Data Validation||521|
|Ch. 20||Creating Megaformulas||547|
|Ch. 21||Tools and Methods for Debugging Formulas||569|
|Pt. VI||Developing Custom Worksheet Functions|
|Ch. 22||Introducing VBA||597|
|Ch. 23||Function Procedure Basics||609|
|Ch. 24||VBA Programming Concepts||629|
|Ch. 25||VBA Custom Function Examples||663|
|App. A: Working with Imported 1-2-3 Files||709|
|App. B: Excel Function Reference||717|
|App. C: Using Custom Number Formats||735|
|App. D: Additional Excel Resources||761|
|App. E: What's on the CD-ROM||769|
|End-User License Agreement||829|